If you are familiar with Penland, you probably noticed that the graphics on the catalog covers have a new look. For this we thank graphic designer and current Penland resident artist Ele Annand; we asked her to shake things up a bit. You may also have noticed a small, but important, alteration to the name of our school.
In 1969, Penland’s second director, Bill Brown, changed the name of the Penland School of Handicrafts to Penland School of Crafts. He did this to more accurately reflect the vision he had for Penland and to position the school as an institution at the forefront of the emerging studio craft movement. This fall we made a smaller change for similar reasons when we became Penland School of Craft.
The word craft suggests process, skill, commitment, and, as the poet Robert Kelly said, perfected attention. In other words, it describes some of the basic values this school promotes in the world. It suggests an ideal rather than something specific. It points to skilled making that is not tied to particular materials and is inclusive of creative processes outside of those traditionally labeled as craft. It accurately reflects the mission and vision of Penland today.
Please enjoy perusing our exciting workshop offerings for the summer of 2019. I hope to see you at Penland School of Craft next summer!
—Mia Hall, director