Annual Giving Coordinator

Annual Giving Coordinator

Reports to: Director of Development & Communications
Department: Development & Communications
Supervision: None
Employment Status: Full-time 40-hours  per week
FLSA Status: Non-exempt

Start date: June 1, 2022
Last Updated:  March 28, 2022

Who We Are

Penland School of Craft is an international center for craft education offering residential workshops, residencies, community education programs, and exhibitions. Located on 420 acres in the NC Mountains, Penland has 16 teaching studios and 60 historic and contemporary buildings. We are an equal opportunity employer with a staff of 70. Penland operates with a $54 million endowment and an annual operating budget of $7.7 million. We are located about an hour northeast of Asheville, NC.  Our mission supports making lives meaningful through making.


Commitment to Equity,  Diversity, and Inclusion

Penland welcomes everyone. Black, Indigenous, Latine, Asian, and other people who identify as people of color or BIPOC individuals are encouraged to apply, as are people holding other marginalized identities related to gender, sexual orientation, ability, and class background.


We believe that equity, diversity, and inclusion are essential to fulfilling our mission. We want to inspire and nurture the human spirit, and we value the perspectives and contributions of all people. We want the Penland experience to include varied ideas, world views, and personal characteristics. Penland is committed to being a community that welcomes and respects everyone regardless of age, ability, ethnicity, race, religion, philosophical or political beliefs, sexual orientation, gender identity or expression, nationality, geographic origin, and socioeconomic status. We are committed to providing an environment free of discrimination. 


Position Summary

The Penland Annual Giving Coordinator is part of the development and communications departmental team at Penland. This position is responsible for developing and implementing a comprehensive plan and calendar that builds annual giving through the use of diversified tools, including mail, digital, social, events, and personal solicitations.


Primary Responsibilities

  • Designs and implements ongoing appeals to bring back lapsed donors and attract new donors for the annual fund.
  • Implements the calendar of renewals and upgrade requests for annual donors at levels up to $1,000.
  • Assists the director of development in identifying potential donors for Lucy Morgan leadership-level giving ($1,000 and up).
  • Coordinates solicitations with the auction team to develop increased annual giving from past and current auction participants.
  • Works with the data and development coordinator to research and analyze Penland constituency groups to identify the best prospects for annual giving.
  • In collaboration with the digital media editor, leads Penland’s 24-hour online Giving Day fundraiser.
  • Implements a year-round stewardship program that engages Penland’s annual donors.
  • Works with the communications team to develop effective annual giving messaging.
  • Develops metrics for annual giving performance (such as progress toward goal, increased giving/donor upgrades, new dollars, new donors, donor retention).
  • Prepares monthly tracking reports using annual giving metrics.
  • Implements or assists with other projects as assigned by the director of development.
  • Other duties as assigned.


  • Undergraduate degree and/or 3-5 years of experience in fundraising, membership, or sales/marketing preferred.
  • Effective writing skills, including the ability to write annual fund letters, digital appeals, and stewardship materials.
  • Good organizational and time management skills, attention to detail, and the ability to work both independently and as part of the team.
  • Ability to communicate effectively with Penland’s donors and constituents at all levels.
  • Experienced with the use of fundraising relationship management systems (or the equivalent) and willingness to learn new technology skills needed to implement a successful annual giving program.  Experience with Raiser’s Edge NXT a plus.
  • Must have current COVID vaccination and boosters or a Penland-approved exemption.

Physical Demands

While performing the duties of this job, the employee is regularly required to sit and work at a computer. The employee is frequently required to use hands to finger, handle, touch objects, tools, or controls and talk fluently and hear. The employee is frequently required to stand and to walk in areas of the campus with uneven terrain. The employee must occasionally lift and move objects weighing up to 25 pounds. Specific vision abilities required by this job include close vision.



This is a full-time, year-round, benefits-eligible position.


Compensation discussions are a part of the interviewing process, but the starting range for this position is $40,580 – $47,756. Employees at Penland enjoy competitive pay, attractive benefits, and a lively, creative work environment. 


To Apply

The position will remain open until filled. To apply, send a cover letter, résumé, and contact information for three references, addressing relevant experience and interest in the position to Alyse Ostreicher, Human Resources Manager, Please include Annual Giving Coordinator as the subject of your email.